Kairos of "After War Can Come Total Living"

This advertisement was established to give hope to American's while supporting the war effort. Throughout America's history, different ideologies towards war have appeared. Therefore, different forms of propaganda have been used to support those ideals. For example, looking back at colonial times, the "Join or Die" propaganda created by Benjamin Franklin (http://www.apstudent.com/ushistory/docs1751/joindie.htm), used the idea of unity and fear to support the Revolution. This technique worked specifically during that time period, due to past events and the colonists perspectives. Similarly, the "After War Can Come Total Living", poster is effective due to the era in which it was established. During the 1960's, the Cold War was ongoing and the Vietnam war had just begun. Both of these wars were against the spread of Communism. The idea that war is necessary for life parallels the idea that after the defeat of communism comes the sucess and capitalism. Since many Americans had a fear of communism, this promise for future prosperity would be effective on the common person's emotions. The viewer sees the characters, dressed in respectable attire, gazing down onto an organized and healthy community and desires to be these characters. This ambition would motivate Americans to support the war effort. Although war is laborious, the end result of life would be worth the prior struggle. However, if fear and unease or the desire for something more was not as high in the 1960's, this poster would not have been as effective in motivating the American citizens. After all, timing is everything.