Audience in "After Total War Can Come Total Living"

  The intended audience in the poster ad "After Total War Can Come Total Living" is the American public who either opposed or were skeptics of the war. The ad evokes the message that it takes a full commitment to war, on both an individual and national level, to achieve a worry-free society. The poster is a form of government propaganda, but its ability to convey the positives of the government's intended audience is questionable. The picture highlights a man and a woman looking over a town into the future, but it does not directly deal with the atrocity that war brings. I think that perhaps addressing what the public is facing could have appealed more to a skeptic audience, as it would more directly address their present issues. This British government ad (https://s-media-cache-ak0.pinimg.com/736x/10/fc/62/10fc62cbe31e2cdfa6d5764e8fcc6f97.jpg)  from World War I, for example, deals more directly with what the audience has to face -- their loved ones going to war. The ad depicts an upset mother, daughter, and child who are all looking at the soldiers marching away to war with their guns. The British ad doesn't highlight what the future could be like, but instead, focuses on how the government expects their constituents to act.  The government expected their people to "say go!" and support both their men and the war in general. The audience of both ads are scared and skeptical constituents, but only the British ads directly appeals to them.